Our Expertise

End-to-end business model and technology solutions for healthcare
Market Access

A combination of our digital tools and physical reach allows us to reach metro, urban & rural markets effectively

Brand & Portfolio Growth

Our shared technology platforms and phygital business model allows us to outperform the industry with Incremental Revenue growth and Profits for healthcare companies.

Proprietary Tech Platforms & Data Analytics

We use complex analytics to identify clusters not ony in metro & Tier 1 markets, but also in unstructured rural markets (Tier 2-6) to engage stakeholders with our tech platforms.

Field Force

On ground field force and channel partners’ network ensures effective engagement and access.

Who We Are

GoApptiv is revolutionizing the healthcare and pharmaceutical space in India with its unique ‘phygital’ model that provides quality healthcare access to extra-urban and rural India.

Our technology platforms aims to drive agile market access, optimize patient experiences, deliver organizational growth and empower every stakeholder in the healthcare ecosystem. With our combination of proprietary technology and on-ground field force, we have been able to reach
27
States
200,000+
Villages
618
Districts
3,424
Markets
3,100
Tehsils
900+
Phygital Field Force

Our Solution

GoApptiv’s “smart-shared platforms” has made it a leader in the HealthTech space, pioneering the digital revolution for pharma companies in India. Our end-to-end solutions provide the digital infrastructure required to enable pharma companies to expand their footprint with cost efficiency and speed to market by leveraging economies of scale.

Our Products

ChannelPaisa

Platform to engage Channel Partners/ Resellers for improving market access and availability of quality medicines. Empowering smaller resellers to increase profitability. Providing equal opportunity and empowerment.
  • Increase reach of mature brands without increasing the number of sales representatives
  • Understand potential cluster markets for greater ROI
  • Reward the right Channel Partners for greater rural penetration
  • Gain complete visibility of Secondary Sales
Learn more about ChannelPaisa

ChannelPay

Integrated Digital payment and Promotional platform with Reward program for Retailers. Digital Marketing and promotional program for Distributors
  • Seamless connectivity of Manufacturers with Distributors on Promotional campaigns and digital payments
  • Secured channel for distributors and their salesmen
  • Visibility of Invoices, Credit notes & Reward points
  • Digital coupons, reward points and redemptions
  • Visibility of secondary sales through invoice uploads
  • Effective Customer Management
Learn more about ChannelPay

ConnectOD

Connect on Demand (ConnectOD) offers healthcare professionals a unified, digitally-enabled business model -- connecting them to patients, pharma companies and Channel Partners to provide an enhanced and end-to-end customer experience for patients.
  • Technology:Cloud-based, mobile technology that gives physicians access to Telemedicine platform to connect with patients. This Tech platform allows Physicians to access multiple pharmaceutical companies' services with single login
  • Engagement:Physicians can engage with patients seamlessly on ConnectOD Teleconsultation platform. Physicians will also have an option to connect with multiple Pharmaceutical & Healthcare companies directly without sales reps.
  • Security & Privacy:Unlike e-pharmacy company backed platforms, ConnectOD will neither save patient data nor physician’s prescriptions. ConnectOD platform simply connects physicians with their patients. Using this platform, physicians can keep their mobile number discreet.
  • Fulfilment:E-sampling, commercial orders, vaccines enabled with Track & Trace Technologies
Learn more about ConnectOD

MyDocData

MyDocData is a complete data toolkit for pharmaceutical companies, enabling their high performing teams to take data driven decisions. This platform creates a strong data foundation for organizations to identify and track various segments for Healthcare Physicians. MyDoc Data offers:
  • Real Time Visualization: Allowing pharma companies to quickly and easily assess the statistical health of their customer data.
  • Segmented Customer Profiling Data: This helps our clients learn from the data collected from multiple sources.
  • Effective marketing campaigns: Based on intelligence from proprietary data sources.
Learn more about MyDocData

ChannelPaisa

Platform to engage channel partners/ resellers for improving market access and availability of quality medicines. Empowering smaller resellers to increase profitability. Providing equal opportunity and empowerment.
  • Increase reach of mature brands without increasing the number of sales representatives
  • Understand potential cluster markets for greater ROI
  • Reward the right Channel Partners for greater rural penetration
  • Gain complete visibility of Secondary Sales
Learn more about ChannelPaisa

ChannelPay

Integrated digital payment and promotional platform with reward program for retailers. Digital marketing and promotional program for distributors
  • Seamless connectivity of manufacturers with distributors on promotional campaigns and digital payments
  • Secured channel for distributors and their salesmen
  • Visibility of invoices, credit notes & reward points
  • Digital coupons, reward points and redemptions
  • Visibility of secondary sales through invoice uploads
  • Effective customer management
Learn more about ChannelPay

ConnectOD

Connect on Demand (ConnectOD) offers healthcare professionals a unified, digitally-enabled business model -- connecting them to patients, pharma companies and Channel Partners to provide an enhanced and end-to-end customer experience for patients.
  • Technology: Cloud-based, mobile technology that gives physicians access to telemedicine platform to connect with patients. This tech platform allows physicians to access multiple pharmaceutical companies' services with single login
  • Engagement: Physicians can engage with patients seamlessly on ConnectOD teleconsultation platform. Physicians will also have an option to connect with multiple pharmaceutical & healthcare companies directly without sales reps.
  • Security & Privacy: Unlike e-pharmacy company backed platforms, ConnectOD will neither save patient data nor physician’s prescriptions. ConnectOD platform simply connects physicians with their patients. Using this platform, physicians can keep their mobile number discreet.
  • Fulfilment: E-sampling, commercial orders, vaccines enabled with track & trace technologies
Learn more about ConnectOD

MyDocData

MyDocData is a complete data toolkit for pharmaceutical companies, enabling their high performing teams to take data driven decisions. This platform creates a strong data foundation for organizations to identify and track various segments for Healthcare Physicians. MyDoc Data offers:
  • Real Time Visualization: Allowing pharma companies to quickly and easily assess the statistical health of their customer data.
  • Segmented Customer Profiling Data: This helps our clients learn from the data collected from multiple sources.
  • Effective marketing campaigns: Based on intelligence from proprietary data sources.
Learn more about MyDocData

Meet Our Team

Making a difference every day

Our Clients & Their Testimonials

What our Customers have to say
BU Head

Global MNC

“GoApptiv’s 'shared platform' is an extremely novel and innovative solution to the problems within the healthcare space in India. The various services and platforms within the GoApptiv umbrella are agile and provide catered solutions to our business.”

Executive Vice President

Large Indian MNC

“Over the years, GoApptiv has managed large brands within our portfolio and a sizable business for us. We trust their ability to not only sustain but also grow and scale these brands.”

BU Director

India Business, Global MNC

“GoApptiv has been able to consistently grow sales and revenue for our brands in rural markets since we have partnered with them. This growth has added to our overall portfolio growth and we commend this performance.”

CFO

South East Asia, Global MNC

“The GoApptiv platform has unlocked value for brands within our portfolio by not only driving top-line but also optimizing bottom-line. This partnership has bolstered the strength and demand for these brands.”