How does ChannelPaisa help?

Manage Established products optimally

Helping Pharma companies to engage with Channel partners and improve reach of brands to Tier 2-6 & Rural markets. One of the important growth strategy of most organizations, especially for established / legacy brands is to increase penetration of Brands to Rural markets. Legacy / Established brands are a part of Organization’s portfolio and their sales have shifted towards Tier 2 – 6 & Rural markets. Most organizations face the following Paradox: - Require large sales reps to reach micro markets (tier 2 to 6), but ROI is very poor - Not having adequate FF leads to distribution loss & generic substitution

  • ChannelPaisa platform can help Pharma companies with Legacy brands to manage their sales without increasing Sales Reps
  • ChannelPaisa platform can help Pharma companies to understand Potential Cluster markets that help in optimal deployment & increase Rural penetration for their Brands
  • ChannelPaisa platform can help Pharma companies to engage with right channel partners optimally instead of giving higher discounts to stockists