How does Mydocdata help?

Customer Profiling

Clean & profiled customer data is perhaps the most important starting point for any organization to initiate & measure marketing spend. Most organizations face the following challenges:

  • Incomplete customer information
  • Same customer appearing many times
  • Data stored in multiple locations & forms
  • No unique visibility of customer across Business Units
  • Customer insights ( preferences, potential, digital adoption, competition..) are only with sales Reps not captured in the Organization data to view

Segmentation

A Profiled customer data in mydocdata platform can help Organization to segment his customers and help proper choice of target market for each product.

Helps Marketing efforts more targeted, efficient & personalized

Mydocdata analytics platform can segment customers based on :

  • Geographic
  • Demographic.
  • Value based
  • Cultural

New Product Launches

Pharma industry is very competitive, especially in a market like India which is highly fragmented with Branded generics and the success rate for a new product is estimated to be less that 5%.Mydocdata platform help organizations leverage the benefit of data analytics and improve the success of New products

Real Time Dashboards

Use Big Data Analytics

Increase in Sales

De-duplication

Tracking Campaign Doctors

One of the most important growth lever for pharma companies is to track high potential & campaign doctors Most of the pharma companies have individual spread sheet trackers for each sales Reps and gets compiled in a most inefficient manner. Lot of time & energy goes in input & compiling the trackers from Sales reps with no mechanism to check the quality of the data .

Mydocdata helps to identify & track campaign doctors – with real time dashboards & trends built in.